12/7/2023 0 Comments Using twitter moments![]() You can build excitement and engage with your followers by Tweeting memes or GIFs, creating Twitter Polls to find out what people think, or hosting a Twitter Space.Ī good time to start building buzz about an event is 1-3 weeks out, depending on how the conversation is progressing on the platform. Leading up to the event, it is important that you are Tweeting about it. Top tip: While adding in different targeting features, make sure to keep an eye on the audience estimate tool to ensure that it doesn’t say “audience size is too small.” Build buzz before the event Looking for more targeting tips? Check out my colleague Annika’s blog on Twitter Ads targeting best practices. Doing this helps you reach more relevant people. It’s also advised that you include handles of brands that are similar to yours using follower look-alike targeting. The more hashtags you add in, the more recommendations the “recommended” tool generates. We have different types of targeting features on Twitter Ads Manager, but the two that are most important during events are keyword targeting, and follower look-alike targeting.įor keyword targeting, it is important that you include hashtags that are relevant to the event you are trying to target. When setting up Twitter Ads, make sure you incorporate relevant targeting. In fact, using Twitter Amplify to connect with what’s happening drives +68% campaign awareness and +24% message association. This gives you the opportunity to run your branded video in front of different publishers. Some ideas for questions include asking which artist they think is going to win a particular award/event, a burning trivia question or what your followers are most excited runs a Twitter Poll to connect to the Oscars conversationįor paid efforts, products like Amplify pre-roll can be a great way to tap into events. Keep tabs on engagement based on the number of votes the poll receives Get a sense of how your audience feels about an upcoming event One great way to engage with your audience organically is by creating a Twitter Poll. Organic Tweets help your brand connect with your followers, while Twitter Ads help you boost the reach and awareness of your brand. The most successful brands on Twitter have both paid and organic strategies. leading competitor platforms during five major live events in the US/UK in 2019-2020. Insider insight: People spent +22% more time on Twitter vs. Want to be part of the conversation but have no idea what a “good” Tweet looks like? A pro tip when trying to figure out what an ideal Tweet looks like is to use the event hashtags from last year.įor example, if you are looking to activate around The Emmys, you can look up #Emmys2021 or #Emmys in the Twitter search bar and filter the results by “top Tweets” to see some of the top performing Tweets. If you’re curious about other events that are coming up this year, check out our Twitter connect calendar. Top tip: Create a content calendar of events and moments you want to connect with throughout the year to keep things organized. Here are a few ways your brand can use Twitter Moments to build and strengthen relationships with your customers. This helps ensure you have enough time to be strategic about your content and successfully connect with your target audience. With Twitter Moments, you can create and curate a collection of your customers’ Tweet conversations, live commentary, and longer-form content to connect with your audience in a new way. If you are planning a big activation around an event it is recommended that you plan it 2-4 months in advance, depending on the particular event. This might seem like a no-brainer, but it’s worth mentioning that it’s important to plan far out in advance. ![]() ![]() Here are six of my favorite tips for leveraging the conversation that happens during major events and occasions on Twitter. Fill the space with your best curated tweets, those which perfectly encapsulate your business and the ethos it has.Looking to get involved in the conversation during major events? Twitter Account Manager, Isioma Odita, shares some tips.įrom entertainment events to sports and TV, Twitter is where people turn to to talk about what’s happening. Using this for Moments is probably the most natural thing on the platform. This has always been an attractive feature for brands because it allows them to curate the best tweets and give them a few days in the spotlight. Right at the top of your profile, you have been able to pin tweets. While we’re on the topic of showcasing, we have to give a special mention to a feature that Twitter has had for a long old while now. If you’ve done well out of a hashtag, use Moments to tell the world. It shows how your brand can be loved, and it allows new visitors to your Twitter profile to fall in love with you for the first time. If you’ve had a seriously successful hashtag experience recently, showcase it in Moments. Even if you get a few people using your hashtag at first, it can soon snowball. It shows that you have engaged fans on social media, and they are hungry for your ideas and viewpoints. When one is created and then gains traction on social media, it can do a lot for a brand. Many brands have had a lot of success with hashtags.
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